from www.pantone.com/ASIDICON:

Through a relationship with Fine Paints of Europe, designers, architects and discerning homeowners can now confidently specify and match Pantone's color standards in paint.

Quick drying, easy-to-apply and eco-friendly, PANTONE-matched paints from Fine Paints of Europe represent the pinnacle of the Dutch art of paint making. These real Dutch paints are formulated to the highest quality standards using expensive resins combined with high concentrations of finely ground pigments. Tinted by a unique proprietary tinting system and product-specific colorants, PANTONE-matched paint provides superior color accuracy, enhanced color depth, and excellent coverage for long-lasting value.

With over 3,000 designer colors to choose from, the new PANTONE matched paints yield the depth and vibrancy of color to dramatically enhance any environment

Also, click here to read what designers like Betsey Johnson, Elie Tahari, and Zac Posen had to say about a challenge to translate their Spring 2007 Fashion Collections into interior paint colors, and to see the suggested colors from the Pantone color guide.